Britvic's Club Mixers range has played a central role in Irish pub culture since 1852. This year, to celebrate the portfolio's 165th birthday, Britvic has re-launched the iconic brand across the island of Ireland with, among other things, new packaging, an improved tonic recipe, and a refreshed brand identify. An Iconic Tonic [...]
Efforts to promote Ireland as a food tourism destination have been underway for a number of years. Now the craft beer and Irish whiskey sectors are lobbying to ensure that their products have a starring role in campaigns to promote the island of Ireland's tourism offering. Maev Martin reports On December 7th, the [...]
As Kilkenny celebrates its whiskey guild, Dublin's whiskey tours are well underway and the capital is welcoming the start of construction at the Dublin Liberties Distillery, the re-opening of the Old Jameson Distillery, and the 'next generation' of whiskies and apprentices On March 20th, the Dublin Liberties Distillery announced that construction work is [...]
Since the recession, pubs have been encouraged to diversify in order to attract new custom. One venue that has undergone a major, and remarkably successful, reinvention is Giltrap's Townhouse in Offaly. Orla Connolly reports Dating back to the 17th century, Giltrap's Townhouse in Kinnitty village is a local landmark in Co Offaly but, [...]
Our wine expert Jean Smullen looks at wines that match the lighter food options that people turn to when the warmer weather arrives. Here are some of the styles that are currently in demand as summer approaches Rosé wine is the most seasonal of all styles, accounting for approximately four per cent of [...]
The LVA announced details last month of a new community initiative with Alone, the charity that supports older people living on their own at home. The LVA aims to raise 2200,000 for the charity through the fundraising initiative. To support the initiative, Guinness has brewed a limited edition beer, ‘Dublin Amber Pale Ale’. A [...]
Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene at a Dublin party. Using statistics to make sharp observations about life in Ireland, the ads show a DJ who has only an eight per cent clue what the buttons [...]
Barry and Fitzwilliam have been appointed as the Irish distributor for New Yorker Lager by D&P Europe. With 4.2% alcohol by volume, New Yorker Fine Lager Beer is light and has a pale, golden colour.
One of Belfast’s longest standing public houses has taken the bold move of removing the majority of its international beer brands in favour of showcasing products from local breweries. The Sunflower bar re-opened under new management in 2012 but there has been a bar on this spot for over 100 years. The bar has [...]
Publicans all over the country are calling on the Government to amend the licensing laws to permit all licensed premises to trade normally on Good Friday. The two main representative groups, the Licensed Vintners Association and the Vintners Federation of Ireland, have described the current law which prohibits the sale of alcohol on Good [...]
