The LVA announced details last month of a new community initiative with Alone, the charity that supports older people living on their own at home. The LVA aims to raise 2200,000 for the charity through the fundraising initiative. To support the initiative, Guinness has brewed a limited edition beer, ‘Dublin Amber Pale Ale’. A joint donation of fifty cent for each pint of ‘Dublin Amber’ sold in participating pubs will be made to Alone by Guinness and the publican to support the expansion of its ‘Befriending Services’. The aim of the service is to enhance the lives of older people by introducing them to volunteer ‘Befrienders’ who will provide them with companionship. ‘Dublin Amber’ has been available on draught in hundreds of pubs across Dublin since March for a limited time