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So far Licensing World Team has created 186 blog entries.

June 2017

Whats Trending For Summer

2017-06-15T08:08:12+00:00

Our wine expert Jean Smullen looks at wines that match the lighter food options that people turn to when the warmer weather arrives. Here are some of the styles that are currently in demand as summer approaches Rosé wine is the most seasonal of all styles, accounting for approximately four per cent of [...]

Whats Trending For Summer2017-06-15T08:08:12+00:00

LVA Announce Alone Initiative

2017-06-15T08:20:15+00:00

The LVA announced details last month of a new community initiative with Alone, the charity that supports older people living on their own at home. The LVA aims to raise 2200,000 for the charity through the fundraising initiative. To support the initiative, Guinness has brewed a limited edition beer, ‘Dublin Amber Pale Ale’. A [...]

LVA Announce Alone Initiative2017-06-15T08:20:15+00:00

Operation Transformation for Bulmers

2019-03-01T10:43:25+00:00

Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene at a Dublin party. Using statistics to make sharp observations about life in Ireland, the ads show a DJ who has only an eight per cent clue what the buttons [...]

Operation Transformation for Bulmers2019-03-01T10:43:25+00:00

Belfast Bar Removes Global Beer Brands

2019-03-01T10:47:57+00:00

One of Belfast’s longest standing public houses has taken the bold move of removing the majority of its international beer brands in favour of showcasing products from local breweries. The Sunflower bar re-opened under new management in 2012 but there has been a bar on this spot for over 100 years. The bar has [...]

Belfast Bar Removes Global Beer Brands2019-03-01T10:47:57+00:00

Publicans Call Time on Good Friday Ban

2019-03-01T10:50:53+00:00

Publicans all over the country are calling on the Government to amend the licensing laws to permit all licensed premises to trade normally on Good Friday. The two main representative groups, the Licensed Vintners Association and the Vintners Federation of Ireland, have described the current law which prohibits the sale of alcohol on Good [...]

Publicans Call Time on Good Friday Ban2019-03-01T10:50:53+00:00

Smithwick’s Homebrew Challenge

2019-03-01T10:53:27+00:00

The Smithwick’s Homebrew Challenge 2017 invites homebrewers across Ireland to brew a special summer fruit ale. Smithwick's Senior Brand Manager Paul Dunkin talks about this year's challenge and why Smithwick's is heroing homebrewing. Now in its second year, the Smithwick’s Homebrew Challenge is a celebration of the ups and downs of brewing; whether it’s an [...]

Smithwick’s Homebrew Challenge2019-03-01T10:53:27+00:00

Premium Whiskey Growth

2017-06-15T08:04:01+00:00

Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Maev Martin talks to Diageo Brand Ambassador and Master of Whiskey Peter O'Connor about the drinks giant's decision to move into the premium Irish whiskey category.   Diageo recently launched a new premium blended Irish whiskey, Roe & Co. The move into [...]

Premium Whiskey Growth2017-06-15T08:04:01+00:00

The Bitter Truth

2019-03-01T10:54:14+00:00

Irish bartenders were out in force  in March as Germany's The Bitter Truth and Ireland's Drumshanbo Gunpowder Irish Gin, both represented in Ireland by Dalcassian Wines & Spirits, created some bespoke cocktails. Maev Martin spoke to The Bitter Truth founder Alexander Hauck shortly after he arrived in Dublin.   Leading mixologists and bar owners from [...]

The Bitter Truth2019-03-01T10:54:14+00:00

Peroni’s La Primavera

2019-03-01T10:56:06+00:00

A celebration of the start of spring, La Primavera is marked in Italy with flower and food festivals that take place during ‘Festa della Primavera’. This year, Peroni Nastro Azzurro brought La Primavera to Dublin with a two-day pop-up market in Temple Bar's Meeting House Square on March 30th and 31st that was open to the [...]

Peroni’s La Primavera2019-03-01T10:56:06+00:00
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