Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene at a Dublin party. Using statistics to make sharp observations about life in Ireland, the ads show a DJ who has only an eight per cent clue what the buttons [...]
Barry and Fitzwilliam have been appointed as the Irish distributor for New Yorker Lager by D&P Europe. With 4.2% alcohol by volume, New Yorker Fine Lager Beer is light and has a pale, golden colour.
One of Belfast’s longest standing public houses has taken the bold move of removing the majority of its international beer brands in favour of showcasing products from local breweries. The Sunflower bar re-opened under new management in 2012 but there has been a bar on this spot for over 100 years. The bar has [...]
Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Maev Martin talks to Diageo Brand Ambassador and Master of Whiskey Peter O'Connor about the drinks giant's decision to move into the premium Irish whiskey category. Diageo recently launched a new premium blended Irish whiskey, Roe & Co. The move into [...]
