HEINEKEN IRELAND SOLIDIFIES COORS LIGHT #2 POSITION BY REBRANDING TO COORS
Licensing World Team2020-10-12T11:48:13+00:00HEINEKEN Ireland, one of Ireland’s largest brewers, has revealed an exciting rebrand for Coors Light. From March 2021, Coors Light will be known as Coors in a leadership move designed to drive ongoing growth in the dynamic American-style light tasting beer category. Coors is renowned for its ‘Peak of Refreshment’ and this brand promise will [...]