Multi award-winning artisan food producer Mr. Crumb has just been awarded “All-Ireland All-Star Innovative Company 2020”.

The family run business, located in the small rural village of Finea, County Westmeath, was founded in 1996 and is famous for its international award-winning Stuffing, whilst also making breadcrumb, flavoured butters and Food to Go products. The company is a major local employer and a trailblazing exporter to many countries, including the UK, France, Germany, The Falkland Islands & the USA.


The company is continuously innovating and have just launched a new range of “Cook & Serve in Pack” Hot Food to Go under the brand Invisible Chef, which provides an effective & consumer safe food solution for retail and foodservice businesses struggling with the effects of COVID.

Jason Coyle (Mr. Crumb Director) describes just how convenient these products are: “Our unique selling point is that the products are cooked in pack in any cooking appliance and 2 minutes later, presto, cooked, with no handling of the product before or after cooking”.


“We are on a fantastic journey building the Mr. Crumb Brand in Ireland, the UK and Internationally. The Business All-Star Award is a testament to the innovative product development, hard work and dedication of our team over the last 24 years. It also validates our commitment to provide the best quality products and customer service.”


Mr. Crumb is proud to win numerous national food awards every year, for the quality and taste of their products such as “Blas na hEireann”, “Irish Quality Food Awards,” The Great Taste Awards, & “Free From Awards”. They have just won their 5th “Great Taste Award” over 3 years, allowing them to claim, “Great Taste Producer” Status for the very first time.


The Business All-Star Award is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.


Kieran Ring, Deputy Chair, Adjudication Board said:

“Mr. Crumb has successfully navigated 3 rounds of auditing which proved their performance, trust and customer-centricity. The auditing process has left us in no doubt as to Mr. Crumb’s suitability for Business All-Star Innovation Winner and their inclusion in The Register of Irish Business Excellence (TRIBE).”


The All-Ireland Business Foundation is responsible for overseeing the All-Ireland Business Summit, All-Star awards, ongoing All-Star Accreditation, Thought Leader awards and promoting peer dialogue among members.


Mr. Crumb is honoured to receive this year’s Business All-Stars Innovative Company of the Year accreditation from AIBF and is very grateful for this great endorsement of their business.