2022 Sponsors


Inspired by Italy’s iconic Amalfi Coast, Malfy Gin embodies the essence of ‘La Dolce Vita’ and invites you to sit back and enjoy with every sip.

In addition to the classic Malfy Gin Originale, you can also enjoy our exciting variety of flavours such as;
Malfy con Arancia with its combination of both Italian oranges and Sicilian blood oranges, encapsulates the flavour of the Mediterranean.

Malfy con Limone with its Sfusato lemon peels and classic Italian juniper, this citrus forward gin is an essential for any season.

Malfy Gin Rosa with its Sicilian Pink grapefruit peel and rhubarb, is a colourful burst of Italian sunshine on the rocks, with tonic or in your favourite cocktail..


Absolut Vodka is one of the most famous vodkas in the world. It completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavours never before seen on the market, Absolut became an icon in its own right and is still regarded today as the true taste of vodka around the globe.

With one of the most energy-efficient distilleries in the world and using locally sourced ingredients, Absolut is waste free and has a CO2 neutral distillation. 50% of each Absolut bottle is made from recycled glass.

The London Essence Company

Introducing The London Essence Company, a collection of exquisite mixers from distilled botanical essences.
Drinkers today are increasingly more discerning.

They want to understand more about the people and processes behind experiences of the highest quality. They enjoy experimenting across categories and styles and the experience sought is one of true quality. These trends are driving the growth in spirits and sparkling wine. Gin, vodka and whisky have led the charge, with premium expressions experiencing a boom. But creating the ultimate experience requires a further step, pairing the spirit with a mixer which has been calibrated to complement.

At The London Essence Company, we continue a tradition established towards the end of the 19th century. Inspired by our predecessors, we are specialists in the art and alchemy of taste. Distilling the true flavour of fine fruits and botanicals, we carefully calibrate mixers of rare quality. Each contains a distilled botanical essence delivering aromatic signature notes. Acknowledging our secondary, supporting role, we aim to flatter the all-important spirit. To celebrate the complexity of premium spirits, our range of mixers is designed to bring out the best in particular gins, vodkas and dark spirits. In this way, we spark the sense of occasion when spirits and mixers – and people – come together.

We select the finest botanicals and gently distil them to capture their true essence, and so create drinks with the purest flavours. This enables us to craft an elegant collection, always light in sugar and low in calories, enabling premium spirits to shine through. A breadth of range designed with champagne style bubbles, to entice the palate and deliver versatility in drinks creation.

Paddy Irish Whiskey

In the whiskey that bears his name, the legendary spirit of Patrick J. O’Flaherty lives on today, worldwide. He was Paddy, to his friends, and they were legion. A kindly, generous and beloved fellow, Paddy traveled pub-to-pub across Ireland, selling Cork Distilleries Map of Ireland Whiskey and giving out rounds of free drinks along the way, for more than four decades, but the legend (and the whiskey) became a favorite well beyond Ireland. Before long, international patrons and publicans alike were clamouring for more “Paddy,” so the whiskey’s name was changed to honour the man himself, as global demand increased. Paddy’s Whiskey, triple distilled and aged in the oaken casks of County Cork, Ireland, was always light, balanced and pure. A smooth, accessible whiskey for nearly a quarter millennium, it remains just so today, wherever you enjoy it.


Sky is the leading provider of entertainment and communication services which is built on over 25 years of market transformation and innovation.

Sky Business is the business-to-business division of Sky, providing a wide variety of commercial premises across the UK and ROI with unrivalled entertainment from unmissable live sport and breaking news, to the best drama and comedy, documentaries and films.

In addition to its entertainment portfolio, Sky Business provides communication services to its customers including Sky WiFi and Sky Ethernet. Sky Sports is the home of football, including the Premier League, Sky Bet EFL, SPFL, and UEFA Nations League. In addition to football, Sky Sports shows GAA, golf’s Majors, Formula 1, cricket, darts, NFL, NBA and much more.

Southern Comfort

We’ve been crafting our smooth-drinking whiskey for over 140 years, ever since our founder M.W. Heron created the ‘The Grand Ole’ Drink of the South’ way back in 1874. Back then, he was fond of saying ‘None Genuine But Mine’ and it still holds true today – as whiskey lovers around the world reach for the unmistakable, smooth-drinking flavor of Southern Comfort.



Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky and Courvoisier cognac; some of the nation’s most loved whiskeys Kilbeggan, Connemara, Teachers & Knob Creek, as well as rising stars like Roku, Japanese craft gin. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.

Excel Recruitment

Since 2002, Excel Recruitment have evolved into a multi-divisional organisation by providing a talented workforce to our clients and through preparing our candidates for future success in their roles. The world of work continues to change, and the success of our company is a reflection of the quality and capability of our people and how they adapt to our clients ever-changing needs. For many years, we have delivered expert advice, offering the best talent across a number of industries such as: Retail, Hotel & Catering, Industrial & Warehousing, Healthcare, and Transport & Logistics. While happy clients and candidates will always be our biggest achievements, we are proud to have collected some silverware through the years – including National Recruitment Federation’s Specialist Agency of the Year 2019, Checkout NRSA Recruitment Supplier of the Year 2015, 16, 17, 18, 19, and 2021, Gold Medal’s Ireland’s Innovative Supplier and NRF Recruitment Agency of the Year 2016.

Dingle Distillery

Dingle Distillery came into being in the cold winter of 2012. Ireland was beginning to come out of recession, but unbeknownst to many, the most significant event in the Irish whiskey industry in decades was happening in a tin shed in the town of Dingle. The first Dingle Whiskey Casks were filled on the 18h December 2012. Three years and a day later on the 19th December 2015, one cask, Cask No. 2 was released. Since then, Dingle Distillery has released five small batch single malts and four Single Pot Still releases. Dingle Distillery released its first core whiskey expression, Dingle Single Malt in May 2021. 

We have always had quality over quantity at the forefront of our thoughts. We’re hugely passionate about flavoursome, well-crafted spirit. This is evident from the numerous awards and accolades our distillery and spirits have earned over the years, most recently including a Gold Medal for our Batch 5 Single Malt at the San Francisco World Spirits Competition 2021 and a gold medal, and Whisky of the Year title for our Fourth Single Pot Still Release and the London Spirits Competition 2021.  


Sponsoring this world class awards program like the Bar of the Year Awards will provide your business with a cost effective way to reach your target audience and engage directly with your customers and consumers. Don’t miss out on this unique opportunity to showcase your products, elevate your brand perception with consumers and create an activation  that wow the hospitality industry.

For more information on how you can sponsor the Bar of the Year Awards, contact:
Trish Murphy, Sales and Sponsorship Director, Licensing World Phone: 01 432 2231 or email trish.murphy@ashvillemediagroup.com