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HEINEKEN IRELAND SOLIDIFIES COORS LIGHT #2 POSITION BY REBRANDING TO COORS
HEINEKEN Ireland, one of Ireland’s largest brewers, has revealed an exciting rebrand for Coors Light. From March 2021, Coors Light will be known as Coors in a leadership move designed to drive ongoing growth in the dynamic American-style light tasting beer category. Coors is renowned for its ‘Peak of Refreshment’ and this brand promise will be brought to life through a refreshing new look that [...]
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