Spirit News
Trendspotting & New Releases
Premium Whiskey Growth
Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Maev Martin talks to Diageo Brand Ambassador and Master of Whiskey Peter O'Connor about the drinks giant's decision to move into the premium Irish whiskey category. Diageo recently launched a new premium blended Irish whiskey, Roe & Co. The move into the premium Irish whiskey category comes as the company announced [...]
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