Ireland’s first permanent alcohol-free bar, which opened its doors just over a year ago, is unveiling its entrance into the home delivery box market with the ‘TVM Alcohol-Free Starter Kit’.
The innovative starter kit, which is available to purchase on The Virgin Mary’s new online store, is a carefully curated selection of some of the bars most popular drinks. From 0.0% beer, wine and cider to a refreshing alt gin and a selection of sophisticated soft drinks, there’s something for every palate.
The one of a kind box, which retails at €49, contains – 1 Ceder’s Crisp Alt-Gin, 1 Torres Natureo Muscat Wine, 2 Heineken 0.0, 2 London Essence White Rhubarb & Cardamom Sodas, 2 London Essence Original Indian Tonics, 1 Sheppy’s Classic Cider and 1 King of Kefir Cucumber, Mint & Thyme.
Anna Walsh, TVM’s Head Bartender and Drinks Creator has put together a few different ways to ‘drink different’ using the starter kit range –
- Keep it classic by mixing Ceder’s with London Essence Original Tonic or make those cucumber notes sing by contrasting with the Rhubarb Soda.
- Try making TVM’s famous Pink Preacher raspberry cocktail using Ceder’s and Torres Natureo Muscat (recipe in Notes below or full demo available via our IGTV channel).
- Make a low sugar serve full of gut friendly probiotics by mixing Ceder’s with King of Kefir Cucumber, Mint & Thyme and garnish with some fresh mint.
- The extremely versatile Ceder’s can also be mixed with Sheppy’s Cider, just garnish with cucumber & apple for some added freshness.
Vaughan Yates, TVM Founder, said: “Mindfulness has never been more important, and we want to do everything we can to help people to drink better at home during these incredibly stressful times. There’s no other offering like this available right now and our team is very proud to provide the most extensive range of alcohol-free drinks online in Ireland whilst we wait to re-open our doors on Dublin’s Capel Street.”
Vaughan continues: “As a thank you for the fantastic support we are receiving, all online orders over €25 include a voucher which entitles the bearer to two glasses of Freixenet Sparkling Wine on the house at TVM as soon as we can safely welcome our wonderful customers through the door once again.”
The launch of the box comes amidst TVM’s popular Drink Better Series – the ultimate guide to alcohol-free drinks at home, which sees the bar partnering with Drinkaware Ireland to showcase a host of AF cocktail demos on social media.
Sheena Horgan, Drinkaware Ireland CEO, adds: “As we enter phase one of easing restrictions, Drinkaware is pleased to team up with TVM to provide a really practical alternative to support people who find they are drinking more than usual to be sober curious and explore mindful drinking. Our new research found that 1 in 4 Irish adults were drinking more since Covid-19, and 14% are drinking four or more times each week. So, while it’s clear that many people are using alcohol as a way to relax or cope with anxiety right now, there is also an opportunity to think about our drinking habits and whether or not alcohol has a place in our new norm lifestyles. We can see that an appetite for change is emerging from the 31% of people who have already made positive changes to their drinking habits.”
The Virgin Mary Bar’s online shop exclusively stocks an extensive list of alcohol-free products including the full Seedlip and Three Spirit ranges, Aecorn and Everleaf Aperitifs, a host of beers, wines and sparkling wines and of course a choice mix of unusual soft drinks.