Smithwick’s Irish Ale have launched their first ever 330ml cans, featuring two of its beers, Smithwick’s Pale Ale and Smithwick’s Atlantic Blonde Ale. They are now available in retailers and off-licences across Ireland. The new 330ml can format is perfect for Smithwick’s drinkers who are looking for a more laid back drinking experience. The new packaging is a perfect addition to the Smithwick’s range as they’re easily recyclable and light to carry, making them a great fit for a post-hike beer, summer BBQs or chilled evenings in with friends.
The new cans are colourful and vibrant, allowing them to stand out visually both on shelves and in the hands of consumers. The packaging features the Dublin-based, Irish illustrator Peter Donnelly’s hand-drawn illustrations that depict key symbols from Smithwick’s rich history and heritage. The colour palette is inspired from original labels, brewery signage and pubs around Ireland.
The hand-drawn typography ‘Irish Made’ has been stamped onto the label as Smithwick’s is, and always will be, a local Irish brand with ingredients harvested from our land, seasoned by our heritage and made in Ireland with passion by Smithwick’s brewers.