Digital Editions
LVA Announce Alone Initiative
The LVA announced details last month of a new community initiative with Alone, the charity that supports older people living on their own at [...]
Operation Transformation for Bulmers
Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene [...]
A beer with attitude
Barry and Fitzwilliam have been appointed as the Irish distributor for New Yorker Lager by D&P Europe. With 4.2% alcohol by volume, New Yorker [...]
Belfast Bar Removes Global Beer Brands
One of Belfast’s longest standing public houses has taken the bold move of removing the majority of its international beer brands in favour of [...]
Publicans Call Time on Good Friday Ban
Publicans all over the country are calling on the Government to amend the licensing laws to permit all licensed premises to trade normally on [...]
Premium Whiskey Growth
Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Maev Martin talks to Diageo Brand Ambassador and Master of Whiskey Peter [...]