Brand News

/Brand News

June 2017

Lifting Spirits With Major Relaunch

2017-06-15T08:11:32+00:00

Britvic's Club Mixers range has played a central role in Irish pub culture since 1852. This year, to celebrate the portfolio's 165th birthday, Britvic has re-launched the iconic brand across the island of Ireland with, among other things, new packaging, an improved tonic recipe, and a refreshed brand identify. An Iconic Tonic [...]

Lifting Spirits With Major Relaunch2017-06-15T08:11:32+00:00

Operation Transformation for Bulmers

2017-06-15T08:06:52+00:00

Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene at a Dublin party. Using statistics to make sharp observations about life in Ireland, the ads show a DJ who has only an eight per cent clue what the buttons [...]

Operation Transformation for Bulmers2017-06-15T08:06:52+00:00

Belfast Bar Removes Global Beer Brands

2017-06-15T08:06:06+00:00

One of Belfast’s longest standing public houses has taken the bold move of removing the majority of its international beer brands in favour of showcasing products from local breweries. The Sunflower bar re-opened under new management in 2012 but there has been a bar on this spot for over 100 years. The bar has [...]

Belfast Bar Removes Global Beer Brands2017-06-15T08:06:06+00:00

Premium Whiskey Growth

2017-06-15T08:04:01+00:00

Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Maev Martin talks to Diageo Brand Ambassador and Master of Whiskey Peter O'Connor about the drinks giant's decision to move into the premium Irish whiskey category.   Diageo recently launched a new premium blended Irish whiskey, Roe & Co. The move into [...]

Premium Whiskey Growth2017-06-15T08:04:01+00:00