Brand News

/Brand News

July 2018

Garda Insurance Fraud Unit Gets Funding Thumbs-Up


The Alliance for Insurance Reform, an organisation that includes the VFI and the LVA, has welcomed the long-awaited confirmation from Insurance Ireland that they will fund the establishment of a new Garda Insurance Fraud Unit. The setting up of the unit is something the Alliance has been calling for to help prevent exaggerated and misleading claims being [...]

Garda Insurance Fraud Unit Gets Funding Thumbs-Up2018-07-04T20:54:44+00:00

June 2018

Tempted Wins Top Trophy at International Cider Challenge


Craft cider brand Tempted Cider has won the top Trophy in its category at the International Cider Challenge 2018. One of only seven ciders to win a Trophy out of 200 entries, this is the first year Tempted Dry has entered the awards and was the winner in the New World Style category for ciders [...]

Tempted Wins Top Trophy at International Cider Challenge2018-06-25T16:12:51+00:00

Sangria brand LOLEA launches in Ireland


Launched in 2013, LOLEA is a craft-made sangria from the Northeast of Spain, with just 7% alc. content, based on an exclusive recipe combining high quality wine and fruit. Three versions have just become available in Ireland: LOLEA No. 1 (made with red wine), LOLEA No. 2 (made with white wine) and LOLEA no. 5 [...]

Sangria brand LOLEA launches in Ireland2018-06-25T16:04:53+00:00

June 2017

New Wine & Champagne Preservation System


Bermar's Verre de Vin Tower, distributed in Ireland by Febvre Wine Company, is destined to become the system of choice for many bars and hotels around the world. Bermar's latest wine preservation model, Le Verre de Vin Tower, which can be placed anywhere in the bar or restaurant, preserves any open bottle of [...]

New Wine & Champagne Preservation System2017-06-15T08:12:25+00:00

Lifting Spirits With Major Relaunch


Britvic's Club Mixers range has played a central role in Irish pub culture since 1852. This year, to celebrate the portfolio's 165th birthday, Britvic has re-launched the iconic brand across the island of Ireland with, among other things, new packaging, an improved tonic recipe, and a refreshed brand identify. An Iconic Tonic [...]

Lifting Spirits With Major Relaunch2017-06-15T08:11:32+00:00

Operation Transformation for Bulmers


Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene at a Dublin party. Using statistics to make sharp observations about life in Ireland, the ads show a DJ who has only an eight per cent clue what the buttons [...]

Operation Transformation for Bulmers2017-06-15T08:06:52+00:00

Belfast Bar Removes Global Beer Brands


One of Belfast’s longest standing public houses has taken the bold move of removing the majority of its international beer brands in favour of showcasing products from local breweries. The Sunflower bar re-opened under new management in 2012 but there has been a bar on this spot for over 100 years. The bar has [...]

Belfast Bar Removes Global Beer Brands2017-06-15T08:06:06+00:00

Premium Whiskey Growth


Irish produced whiskey has never been as popular, garnering international acclaim and recognition. Maev Martin talks to Diageo Brand Ambassador and Master of Whiskey Peter O'Connor about the drinks giant's decision to move into the premium Irish whiskey category.   Diageo recently launched a new premium blended Irish whiskey, Roe & Co. The move into [...]

Premium Whiskey Growth2017-06-15T08:04:01+00:00