Licensing World Team

/Licensing World Team

About Licensing World Team

This author has not yet filled in any details.
So far Licensing World Team has created 21 blog entries.

June 2017

New Wine & Champagne Preservation System


Bermar's Verre de Vin Tower, distributed in Ireland by Febvre Wine Company, is destined to become the system of choice for many bars and hotels around the world. Bermar's latest wine preservation model, Le Verre de Vin Tower, which can be placed anywhere in the bar or restaurant, preserves any open bottle of [...]

New Wine & Champagne Preservation System2019-03-01T10:18:53+00:00

Find Your Perfect Match


The modern Irish pub offers an extraordinary degree of diversity in terms of both the food and drink available. Well known industry afficianado Liam Campbell elaborates on his three simple guidelines for publicans who want to create a few tasty beer and food combinations for punters The Irish pub has reinvented itself in [...]

Find Your Perfect Match2019-03-01T10:22:33+00:00

Lifting Spirits With Major Relaunch


Britvic's Club Mixers range has played a central role in Irish pub culture since 1852. This year, to celebrate the portfolio's 165th birthday, Britvic has re-launched the iconic brand across the island of Ireland with, among other things, new packaging, an improved tonic recipe, and a refreshed brand identify. An Iconic Tonic [...]

Lifting Spirits With Major Relaunch2019-03-01T10:28:10+00:00

Ireland A Drink Tourism Destination


Efforts to promote Ireland as a food tourism destination have been underway for a number of years. Now the craft beer and Irish whiskey sectors are lobbying to ensure that their products have a starring role in campaigns to promote the island of Ireland's tourism offering. Maev Martin reports On December 7th, the [...]

Ireland A Drink Tourism Destination2019-03-01T10:38:16+00:00

Irish Whiskey Believe the Hype


As Kilkenny celebrates its whiskey guild, Dublin's whiskey tours are well underway and the capital is welcoming the start of construction at the Dublin Liberties Distillery, the re-opening of the Old Jameson Distillery, and the 'next generation' of whiskies and apprentices On March 20th, the Dublin Liberties Distillery announced that construction work is [...]

Irish Whiskey Believe the Hype2019-03-01T10:41:01+00:00

Go Glamping with Giltraps


Since the recession, pubs have been encouraged to diversify in order to attract new custom. One venue that has undergone a major, and remarkably successful, reinvention is Giltrap's Townhouse in Offaly. Orla Connolly reports Dating back to the 17th century, Giltrap's Townhouse in Kinnitty village is a local landmark in Co Offaly but, [...]

Go Glamping with Giltraps2017-06-15T08:08:27+00:00

LVA Announce Alone Initiative


The LVA announced details last month of a new community initiative with Alone, the charity that supports older people living on their own at home. The LVA aims to raise 2200,000 for the charity through the fundraising initiative. To support the initiative, Guinness has brewed a limited edition beer, ‘Dublin Amber Pale Ale’. A [...]

LVA Announce Alone Initiative2017-06-15T08:20:15+00:00

Operation Transformation for Bulmers


Bulmers has transformed its brand, with all references to ‘time’ and ‘time honoured traditions’ completely discarded. Instead, a new advertising campaign scans the scene at a Dublin party. Using statistics to make sharp observations about life in Ireland, the ads show a DJ who has only an eight per cent clue what the buttons [...]

Operation Transformation for Bulmers2019-03-01T10:43:25+00:00