Irish Distillers recently announced that Jameson Distillery Bow St. was named the World’s Leading Distillery Tour at the World Travel Awards Gala Ceremony in Lisbon on December 1st. The finalist list included Macallan, Hennessy, Jack Daniels and Jose Cuervo. The win follows the announcement of Jameson Distillery Bow Street as ‘Europe’s Leading Distillery Tour 2018’ at the European Travel Awards in July.
Commenting on the accolade, Greg Hughes, Managing Director Jameson Brand Homes and Education at Irish Distillers said: “We are extremely humbled and honoured to be awarded this very special accolade. We embarked upon an ambitious renovation project in late 2016 and since we reopened the doors to Bow St. in March of 2017, the new-look Jameson Distillery experience has fast become the must-visit whiskey destination in the world. We are proud that an experience in the heart of Smithfield that champions all that is great about Ireland and Irish whiskey has been commended on the world stage. This award is a fantastic recognition for the amazing team at Bow St. who provide each and every person that visits us with an unforgettable experience.”
Jameson Distillery Bow St. reopened in March 2017 following an €11M refurbishment, with visitor numbers topping more than 350,000 in the first year making it the most-visited whiskey experience in the world. Bow St. draws on brand immersion and theatre to complement the iconic 230-year-old Dublin distillery creating a living, active space that engages guests in multi-sensorial experiences.
The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. The 25th World Travel Awards (WTA) Grand Final Gala Ceremony 2018 took place at Lisbon’s historic Pátio da Galé on 1st December 2018, with the leading decision-makers, figureheads and influencers of travel in attendance. The evening marked the climax of the WTA Grand Tour 2018 – an annual search for the finest travel and tourism organisations in the world, featuring the winners of WTA’s six regional ceremonies going head-to-head for the coveted World titles.
As well as being a highlight of Dublin’s tourism trail, the new look Jameson Distillery Bow St. in Smithfield is fast becoming the go-to place for locals to enjoy a Jameson. The distillery offers a range of interactive, fun and immersive experiences including the flagship distillery tour, a premium whiskey tasting experience, whiskey blending and cocktail making master classes – along with the opportunity to draw and taste whiskey straight from a cask. One of the city’s most unique event locations, Bow St. is also available for private use by evening.